The point of that article was to emphasize that blogging doesn’t have to be about unique insights. The value is in writing frequently and having something to show for it over time—worthwhile even if you don’t attract much of an audience (or any audience at all).
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Blog posts only. No commonplace entries. Never sold or shared.
Simon Willison’s guidelines for running his link blog. I’m trying to start doing more of the same, and these seem well-considered.